LifeVest Company Overview
1. Company Structure
LifeVest Pty Ltd (ABN 44 655 230 407) is an Australian private company headquartered in Beechworth, Victoria. The business operates nationally, delivering organisational health-promotion solutions. Company Number 644230407 and Business number 4465523040
2. Ownership & Governance
LifeVest is a 50/50 partnership between Martin Prebble and Dr Rebecca McGowan, Specialist GP.
Martin Prebble serves as CEO of LifeVest Pty Ltd & Dr Rebecca McGowan is Medical Director
3. Our Origins (2015–2020)
The company began as a charitable health initiative called Prick n’ a Pint, established in 2015, focused on early detection, education, and behaviour-change activations across communities – rural and metro
4. Transition to LifeVest (Since 2020)
In 2021, the initiative evolved into LifeVest PTY LTD, a commercial model providing scalable health-promotion programs for workplaces while retaining the original mission of proactive, community-led health engagement.
5. Values lead corporation/partner
LifeVest exists to keep Australians afloat through proactive health — giving people simple, credible tools to understand their health, connect with their needs, and take timely action. Our roots are in the not-for-profit sector, and we continue to honour that heritage through pro-bono support for Indigenous health organisations and community-based programs.
We believe:
- Everyone deserves the chance to live a healthier, happier life.
- Health should never feel complex, exclusive or overwhelming — it must be simple, digestible and human.
- Knowledge belongs in the hands of the individual, because that’s where real change happens.
- Prevention means acting early, long before problems appear — not waiting for crisis.
- Behaviour change is a contact sport: it happens through repeated, personal engagement, not one-off messages.
- Every solution must be grounded in evidence-based medical science, ensuring that people receive clear, trustworthy advice they can act on.
6. Our Medical Foundation
All programs are co-developed with Dr Rebecca McGowan, built on 35 years of clinical practice and evidence-based health principles. Content is medically accurate, practical, and action-oriented.
7. What We Deliver to Organisations
A full ecosystem of workplace posters, micro-learning content, QR-code modules, and behavioural nudges that help employees build lasting habits across physical, mental, relational, and lifestyle health.
8. Banking & Corporate Details
- Bank: BankWAW
- Account Name: LifeVest Pty Ltd
- Branch: Beechworth
- BSB: 803 070
- Account Number: 98196
- Alternative Reference: 100134631
9. Our Purpose Moving Forward
To make proactive health simple, accessible, and measurable for every Australian workplace — transforming awareness into real behaviour change that improves employee wellbeing and organisational performance.
10. Why LifeVest
We chose the name LifeVest because a Lifevest supports you in every condition.
In calm waters, it gives you confidence — the same confidence that comes from having clear knowledge and a strong connection to your own health.
In rough seas, it becomes essential — keeping you afloat when things get difficult and helping you stay grounded, informed and in control.
Our Contact information:
info@lifevest.com.au
Martin on 0417 146 240
Po Box 144 Beechworth 3747