LifeVest (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, services, and resources.

1. Information We Collect

We may collect the following types of information:

• Personal Information (when voluntarily provided): name, email address, phone number, workplace details, and billing information.
• Usage Data: interactions with our website, including page views, video plays, downloads, and analytics data related to engagement with LifeVest resources.
• Technical Data: browser type, IP address, device information, and cookies to improve site functionality and user experience.

2. How We Use Your Information

We use the information collected to:

• Provide access to LifeVest services and resources.
• Process payments, subscriptions, and invoices.
• Track engagement with videos, posters, and guides to deliver analytics for clients.
• Improve our website, content, and user experience.
• Communicate with you about updates, resources, reminders, or customer support.
• Meet legal, regulatory, and compliance requirements.

3. Sharing of Information

We respect your privacy and do not sell or rent personal information. Information may be shared only in these limited circumstances:

• With trusted service providers who assist in operating our website, processing payments, or delivering services (under confidentiality agreements).
• To comply with legal obligations or enforce our Terms & Conditions.
• In connection with a business transfer, such as a merger, acquisition, or sale of assets.

4. Data Storage & Security

• All data is stored securely and access is restricted to authorised personnel only.
• We implement reasonable technical, administrative, and physical safeguards to protect your information from misuse, interference, or unauthorised access.
• While we take these precautions, no system can be guaranteed 100% secure.

5. Cookies & Tracking

Our website uses cookies and similar technologies to:

• Improve site functionality and performance.
• Personalise the user experience.

You may disable cookies in your browser, but this may limit functionality.

LifeVest also uses smart technology, and third-party tools to understand how our website and resources are used. This includes:

• Website Analytics: We use third-party services such as Google Analytics to collect aggregated information about website traffic and behaviour (e.g., pages visited, time spent on site, referral sources). This helps us measure performance and improve our website and content. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
• Smart Poster & Video Analytics: Our “smart” posters and video resources may collect data such as poster scans, video plays, completion rates, downloads, and engagement levels. This information is primarily analysed at an aggregate level to determine which resources are most popular and effective. Where data may identify individual users (e.g., via login or unique codes), it is handled in accordance with this Privacy Policy and applicable laws.

This information is used only to improve LifeVest’s services, monitor engagement trends, and develop better preventative health resources. We do not sell or rent analytics data to third parties.

6. Data Retention

We retain personal information only as long as necessary to provide our services, comply with legal obligations, or for legitimate business purposes.

7. Your Rights

Depending on your location, you may have rights to:

• Access and request a copy of your personal information.
• Request correction of inaccurate or outdated data.
• Request deletion of your data (subject to legal and contractual limits).
• Opt out of marketing communications at any time. To exercise these rights, contact us at info@lifevest.com.au.

8. Children’s Privacy

Our services are designed for workplaces and community groups and are not directed toward children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be effective upon posting to our website. We encourage you to review it regularly.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us.